Mobile Destination Guides for DMOs and Publishers
The decade of the smartphone has arrived. The market has witnessed a major acceleration of consumer adoption for iPhone, iPad and Android devices, and a majority of consumers now use apps on their phones while traveling. As a result, many leading travel organizations have already launched or are working on mobile applications.
Destinations and their partners (e.g., restaurants, attractions, retailers) are looking to provide visitors with great tools to maximize travel enjoyment, while consumers are eager to make use of their smartphones and social networks to assist with their travel planning, in-trip guidance and sharing of their experiences.
EveryTrail helps Destinations turn their great content and itineraries into Guides with our Guide Authoring Tool and mobile applications.
Destinations and their partners (e.g., restaurants, attractions, retailers) are looking to provide visitors with great tools to maximize travel enjoyment, while consumers are eager to make use of their smartphones and social networks to assist with their travel planning, in-trip guidance and sharing of their experiences.
EveryTrail helps Destinations turn their great content and itineraries into Guides with our Guide Authoring Tool and mobile applications.
| Technology / Feature | Traveler Benefits | Destination Benefits |
|---|---|---|
| Mobile/web integration | Information is always current | Easy online tool for updates, changes, Fast time to market |
| Built for smartphone, iPad, and web | Portable (no printing, lugging guide books) | No printing costs, misprint costs, outdated information |
| Location-aware. Rich, detailed maps |
Avoid getting lost, frustrated | Provide trusted, detailed maps and itineraries to millions of users |
| Photo and video support | Take personal pictures and video to share or save | Leverage existing content investment and build a user-generated database of new content |
| Guides, UGC | Follow official itineraries or other users' trips | Deliver travel experiences to visitors and observe their engagement |
| User Engagement | Vote, comment on Guides and other trips | Create credibility of transparency, drives traffic and uncovers what users like, value, etc., great for PR and promos |
| Personal contributions | Create and share tips, travel stories, suggestions | Authenticity, drives traffic and amplifies visitor loyalty to destination |
| Social support | Visitors can instantly post trips on Facebook, Twitter, your website from within the app | Branded, instant, wide-spread marketing |
| Free, advertising, sponsor of fee-based | Great tool with targeted, valuable, timely offers | Additional revenue/marketing capabilities for DMO and partners |
