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Shibuya, Tokyo, Japan

Aoyama Walking Guide

Aoyama is Tokyo's central shopping neighborhood for high fashion.

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    This guide contains photos
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Difficulty: Easy
Length: 3.2 miles / 5.2 km
Duration: Half day
 
Overview: Aoyama is a neighborhood in the Minato ward, located adjacent to and bisected by Omotesando, another popular shopping street; Shibuya to the west, and Roppongi to the east. A high-end shopping district, Aoyama is filled with international and Japanese fashion boutiques and unique architecture to house them. Come to Aoyama to get a sense of how much more progressive the Japanese are in urban planning and design, especially when you delight in the Spiral Building, AO Building, and the Prada building. If you're interested in architecture, this is a great case study neighborhood. The crowd is mostly young urban professionals, but there is a mix of families and teenagers on the weekends.

Japan's first municipal cemetery is located in Aoyama, which was opened in 1872. There are a few foreigners buried here as well in a separate section from the Japanese.

Large businesses such as Honda, JCB, Louis Vuitton Japan and Sony have their headquarters here.


Tips: Three main subway stations are in Aoyama, including Aoyama-Itchome Station which is home to the Ginza, Hanazomon, and Toei Oedo Lines, the Omote Sando Station, which is home to the Chiyoda, Ginza, and Hanzomon Lines, and Gaienmae Station which is home to the Ginza Line.

For this guide, I recommend using the Omotesando station exit A2, as it is the closest to Anniversaire Cafe, where we start the day.

Points of Interest

Food/Dining
map

Anniversaire Cafe

Anniversaire Cafe has become a landmark since opening in 1998. Located on a pedestrian-filled street in a swanky building, it's a relaxed place to have breakfast and a signature cup of espresso, and also a nice outdoor cafe experience along a zelkova tree-lined street -- one of few outdoor cafes in Tokyo. This is a perfect spot to people watch. With champagne, cakes, and even special menus that emphasize "anti-aging," this is an interesting Japanese take on the European cafe. It is best accessed from exit A2 from Omotesando station.

Phone: 03-5411-5988
Breakfast: 10:00am to 11:30am
Lunch: 11:30am to 2:00pm
Dinner & night time 6:00pm to close
Seating reservations not accepted.
map

boutiqueW clothing shop

boutiqueW is an interesting building in itself, a product of modern design that will make you feel like you're in the future. There are headless mannequins and lots of industrial-style lighting, and the store draws a mix of many styles of shoppers.

Phone:3-5778-3433
5-39-3 Jingumae
Shibuya-ku
Tokyo
150-0001
Other Resources
boutiqueW website
Shopping
map

Dress Camp clothing shop

This store is know for having a sleek, elegant designs and for daring, colorful clothing. This location in Aoyama is their head flagship store.

Tel.03-5778-3717
5-5-1 Minam iAoyama
Minato-ku,Tokyo
Other Resources
Dress Camp website
Landmark
map

Prada Aoyama Boutique

Designed by Swiss architect duo Herzog & de Meuron in 2003, this is a gorgeous glass structure building. If you don't want to go in, the building itself is a landmark worth a visit.

5-2-6 Minami-Aoyama, Minato-ku
Landmark
map

Cartier Boutique

Next to the stunning Prada boutique, Cartier carries on the amazing fashion meets architecture meets future-tech feel of Aoyama nicely with a building designed by Bruno Moinard.

The boutique is in the shape of a diamond, with a glass exterior, and extensive use of wood panelling inside.

5-3-2- Minami Aoyama
Minato-ku
Tokyo
Other Resources
Cartier Japan Boutiques
Shopping
map

Spiral Building

This building was designed by architect Fumihiko Maki and commissioned by Wacoal, the lingerie company, in 1985. It's a multi-use building with gallery space, a cafe, restaurant, bar and shops, and a hair salon, where the author of this guide used to get her hair cut. I would always look forward to coming to the Spiral Building and, after a relaxing hair cut, browsing the stationery store for unique gifts. For an inexpensive gift, try looking in their postcard section, filled with unique postcards made by Japanese designers. There is a music shop on the ground floor that has headsets set up for customers to listen to sample music recommended by the shopkeep. The building has a light and airy feel to it, with lots of natural light, and is a pleasant place to be in, even when crowded.

There is a "seemingly floaty" spiral ramp that climbs to the second floor, which gives the building its namesake.

5-6-23 Minami Aoyama, Minato, Tokyo
map

AO Building

There's always some fancy new building just built in Tokyo, and this is one of the latest. The AO building serves as a high-end fashion mall and was designed by Sakakura associates. The building features the world's first chanel le studio make up salon and Bobbi Brown's first cosmetics store in Japan.

In addition to fashion stores, you can find Kinokuniya, a large Japanese bookstore that also has branches in major cities in the US such as New York and San Francisco.

Address: 3-11-7 kita aoyama

You can view a floor guide of stores on their website (link below).
Other Resources
AO Building
map

Beacon Bar and Restaurant

Beacon Bar is adjacent to Beacon restaurant, but is worth a visit in its own right. But if you're in the mood for dinner after a long day, you're in good hands.

The bar has original cocktails, such as a lychee martini or shiso (Japanese basil leaf) martini, an extensive wine list, a casual food menu and outdoor seating on the patio.

Phone: 03-6418-0077
1-2-5 Shibuya, Shibuya-ku
Tokyo 150-0002
6pm -11pm (mon-sat)
6pm - 9pm (sun/hol)
Other Resources
Beacon Website
Food/Dining
map

Aoyama Farmers Market (weekends only -- optional)

If you're here on a Saturday or Sunday morning, check out the open-air Farmer's Market in front of UN university and across the street from Aoyama Gakuin University. There are food trucks selling coffee, curries and other snacks as well as fresh produce stalls.

10am - 4pm
Jingumae 5-53-70
Landmark
map

Aoyama Cemetery (optional)

Managed by the Tokyo metropolitan government, this is Japan's first public cemetery, and it sits on land that was originally owned by the Aoyama family.

Perhaps the most notable resident is Hachiko, the famous dog whose statue sits dutifully at Shibuya station, where the dog would wait for its Master, long after he passed away. There was even a 2009 film based on the story of Hachiko starring American actor Richard Gere, called Hachiko: a Dog's Tale.

There is a Japanese cemetery and seperate cemetery section for foreign "residents." Notable foreigners buried here include Francis Binkley, journalist and author of numerous books on Japanese culture; Hugh Fraser, the British Ambassador to Japan in the late 1800s; Joseph Heco, the first naturalized Japanese American; and Paul Jacoulet, a French, Japan-based woodblock artist.

This is an "optional" stop on the guide as its a bit further away from the main shopping district. If you're planning on starting or ending your day here, you might find it more convenient to use Nogizaka station, as it's closest to the entrance.

Open Hours: 6am-8pm daily
Notes: The cemetery is open from dawn to dusk, daily.
Visit Time: 30min-1hr
Average Wait Time: None
Price: Free

Pictures in this guide taken by: SaraTravels

Aoyama Walking Guide Map


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About the Author

SaraTravels
SaraTravels
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Where the heck do I call home? I don't know. I've lived all over Los Angeles, in San Francisco, Berkeley,...

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