Well I thought I was going to create either a guide or a destination, but it turns out, guides are just glorified trips possibly verified by EveryTrail admins, and apparently you can't define your own trips in destinations which is what I was looking for because I found a whole series of connected walking routes and wanted to tie them together in a destination so people could find them more easily. (Updated) I've just figured out you can actually take a bunch of your own trips and make a new trip out of it, useful for guides and destinations!
Anyway, I use EveryTrail by drawing a map up in Google Maps, upload it to EveryTrail via
GPSVisualizer and send it to my iPhone and try it out!
There are a lot of municipalities near where I live who all want to cater to the outdoors folk, so they've made routes with different little signposts along the way, and PDF's with maps of the routes, because I'd rather enjoy the trees alive than dead, I draw them up in Google Earth, save the route and
upload it directly to EveryTrail, afterwards I usually add some waypoints with useful things like fireplaces, tables, interesting facts,
tumuli etc. I then try out the route and take some pictures and video to add to the route later.
Oh and then finally when I know the route and the sights along the way, I'll bring my lovely girlfriend on an exiting and interesting trip, appearing knowledgeable and wise, scoring much admiration and love!